BVI Launches PODEYE Hydrophobic Monofocal IOL in Japan.

Second BVI Market Debut in Less Than Twelve Months

  • BVI continues to execute its roadmap of IOL launches in Japan, the world’s third-largest IOL-valued market1
  • The PODEYE hydrophobic monofocal is perfectly suited to the Japanese market, where hydrophobic IOLs constitute almost 96% of the total monofocal IOL units in Japan1
  • Following the 2023 launch of FINEVISION HP Hydrophobic Trifocal IOL, PODEYE becomes the second BVI IOL to be available in Japan

WALTHAM, Mass., April 18, 2024 (GLOBE NEWSWIRE) BVI, the most dynamic, diversified company in ophthalmology, announced today the official launch of the PODEYE hydrophobic monofocal IOL in Japan following approval by the Japanese Pharmaceuticals and Medical Devices Agency (PMDA). The achievement represents another significant step in BVI’s plan to launch its range of IOLs in Japan over the near-term.

Being unveiled at the Japanese Ophthalmic Society (JOS) annual meeting in Tokyo, PODEYE is now available for commercial use and available to surgeons across the country.

“Our commitment to the Japanese ophthalmic market is a clear priority for BVI. The PODEYE launch continues to execute on our strategic vision and global expansion. We are set to equip surgeons with more solutions to enhance patient care. Anticipate more groundbreaking product launches from us in Japan and many other major markets globally.” said Shervin Korangy, President and CEO of BVI.

Stability Made Simple.
With a focus on IOL stability, the now proven double C-loop haptic design, known as ‘POD’ which is unique only to BVI lenses, was first introduced to the market with the launch of the PODEYE hydrophobic IOL in Europe in 2012. BVI has demonstrated the success of its POD technology with over 10 years of accomplished sales worldwide. Renowned for its novel, one-of-a-kind (double C-loop) haptic design, ensuring reliable IOL centration and rotational stability, the POD platform has gained substantial popularity and serves as the foundation for all future BVI IOLs.

Focus on Safety
Given that Japan is primarily a hydrophobic market, surgeons in Japan, like their counterparts worldwide, will appreciate the proprietary, hydrophobic ‘GFY®’ material from which BVI IOLS are made providing 100% glistening-free material.

Moreover, the company has also demonstrated market-wide expertise in IOL material development.  Alongside its patented GFY material featured exclusively in BVI lenses, BVI also develops and supplies approximately 20% of IOL material for competing IOL companies globally from its facility in Florida, US.

About BVI

BVI® is a diversified global ophthalmic device company with a mission to deliver high-quality solutions and innovation for advancing eye surgery and improving the vision of patients. With nine decades of developing leading products and solutions, BVI partners with ophthalmic surgeons to improve the vision of millions of patients across the globe. Our organization supports surgical teams in more than 90 countries worldwide, either directly or through our network of trusted distributors. Our trusted brands include Beaver® (Knives and Blades), Visitec® (Cannulas), Malosa® (Single-Use Instruments), Vitreq® (Vitreoretinal Surgical Products) and PhysIOL® (Premium IOLs).

For further enquiries or to speak to a BVI representative, please email Andrew Dawson, Head of BVI Corporate Communications: [email protected]

1 Market Scope Data

BVI lance la LIO monofocale hydrophobe PODEYE au Japon.

Deuxième entrée de BVI sur le marché en moins de douze mois

  • BVI continue d’exécuter sa feuille de route de lancements de LIO au Japon, le troisième marché mondial en termes de valeur pour les LIO1
  • Le monofocal hydrophobe PODEYE est parfaitement adapté au marché japonais, où les LIO hydrophobes constituent près de 96 % du total des unités de LIO monofocales au Japon1
  • Suite au lancement en 2023 de la LIO hydrophobe trifocale FINEVISION HP, PODEYE devient la deuxième LIO BVI à être disponible au Japon

WALTHAM, Mass., 18 avril 2024 (GLOBE NEWSWIRE) BVI, la société la plus dynamique et diversifiée en ophtalmologie, a annoncé aujourd’hui le lancement officiel de la LIO monofocale hydrophobe PODEYE au Japon après l’approbation de l’Agence japonaise des produits pharmaceutiques et des dispositifs médicaux (PMDA). . Cette réalisation représente une autre étape importante dans le plan de BVI visant à lancer sa gamme de LIO au Japon à court terme.

Dévoilé lors de la réunion annuelle de la Société Japonaise d’Ophtalmologie (JOS) à Tokyo, PODEYE est désormais disponible pour un usage commercial et accessible aux chirurgiens de tout le pays.

« Notre engagement sur le marché ophtalmologique japonais est une priorité évidente pour BVI. Le lancement de PODEYE continue de mettre en œuvre notre vision stratégique et notre expansion mondiale. Nous sommes prêts à fournir aux chirurgiens davantage de solutions pour améliorer les soins aux patients. Attendez-vous à des lancements de produits plus révolutionnaires de notre part au Japon et sur de nombreux autres marchés majeurs dans le monde. a déclaré Shervin Korangy, président et chef de la direction de BVI.

La stabilité rendue simple.
En mettant l’accent sur la stabilité de la LIO, la conception haptique à double boucle en C, désormais éprouvée, connue sous le nom de « POD », unique aux lentilles BVI, a été introduite pour la première fois sur le marché avec le lancement de la LIO hydrophobe PODEYE en Europe en 2012. BVI a démontré le succès de sa technologie POD avec plus de 10 ans de ventes réalisées dans le monde entier. Réputée pour sa conception haptique nouvelle et unique en son genre (double boucle en C), garantissant un centrage fiable de la LIO et une stabilité en rotation, la plateforme POD a gagné en popularité et sert de base à toutes les futures LIO BVI.

Focus sur la sécurité
Étant donné que le Japon est avant tout un marché hydrophobe, les chirurgiens japonais, comme leurs homologues du monde entier, apprécieront le matériau exclusif et hydrophobe « GFY® » à partir duquel les BVI IOLS sont fabriqués, fournissant un matériau 100 % sans brillant.

De plus, la société a également démontré une expertise à l’échelle du marché dans le développement de matériaux pour LIO. Parallèlement à son matériau GFY breveté, présent exclusivement dans les lentilles BVI, BVI développe et fournit également environ 20 % de matériaux pour LIO aux sociétés concurrentes de LIO dans le monde entier depuis son usine de Floride, aux États-Unis.

À propos de BVI

BVI® est une société mondiale diversifiée de dispositifs ophtalmiques dont la mission est de fournir des solutions et des innovations de haute qualité pour faire progresser la chirurgie oculaire et améliorer la vision des patients. Avec neuf décennies de développement de produits et de solutions de pointe, BVI s’associe à des chirurgiens ophtalmologistes pour améliorer la vision de millions de patients à travers le monde. Notre organisation soutient des équipes chirurgicales dans plus de 90 pays à travers le monde, soit directement, soit via notre réseau de distributeurs de confiance. Nos marques de confiance incluent Beaver® (couteaux et lames), Visitec® (canules), Malosa® (instruments à usage unique), Vitreq® (produits chirurgicaux vitréorétiniens) et PhysIOL® (LIO premium).

Pour plus d’informations ou pour parler à un représentant des BVI, veuillez envoyer un e-mail à Andrew Dawson, responsable des communications d’entreprise des BVI : [email protected]

1 Données “Market Scope”

BVI Expands IOL Capacity with New State of the Art Facility in Belgium

WALTHAM, Mass. — July 18th, 2023 (GLOBE NEWSWIRE) — BVI, one of the fastest growing surgical ophthalmic businesses in the world, is proud to announce the opening of its new, state of the art facility in Liège, Belgium.  This results in a sizeable increase in BVI’s intraocular lens (IOL) business capacity, unlocking new growth opportunities and reinforcing the company’s environmental, social, and governance (ESG) leadership.

In line with the company’s commitment to efficiency, sustainability, and compliance, the new facility was designed to optimize delivery and involved a comprehensive process review aimed at increasing yield and efficiency.  BVI also prioritized environmental considerations and implemented various measures to minimize carbon footprint.

Affirming BVI’s commitment to innovation, the facility further enlarged BVI’s integrated IOL research and development (R&D) and manufacturing capabilities.  With a clear focus on delivering pioneering, quality products to patients, the integrated R&D and manufacturing installation promotes seamless collaboration, efficient product development and production, and accelerated time to market.

This strategic investment exemplifies BVI’s commitment to economic growth, technological advancement, and dedication to maintaining industry leadership. As BVI embarks on this exciting journey, the company anticipates significant positive contributions to its financial success and overall economic landscape.

Frederic Jodogne, Head of Operations said: “I see in this newly built state of the art facility a sign of trust in BVI that confirms Liège as a key pillar in IOL R&D and production.  Amazing products, amazing staff, and amazing potential! Each employee can be proud of the journey already accomplished and can see clearly now the path toward a successful future.”

Shervin Korangy, BVI President and CEO said: “I commend our team who drove this significant capital expansion project. Their unwavering commitment to excellence has been instrumental in tripling our IOL production capacity whilst in parallel deploying cutting-edge, proprietary precision molded optics to the highest quality standards.  The combination of our patented, novel optical designs alongside our world-class manufacturing technology creates an elegant and unrivaled outcome. Our IOL expertise has consistently surpassed even my lofty expectations.”

About BVI

BVI® is a diversified global ophthalmic device company with a mission to deliver high-quality solutions and innovation for advancing eye surgery and improving the vision of patients. With nine decades of developing leading products and solutions, BVI partners with ophthalmic surgeons to improve the vision of millions of patients across the globe. Our organization supports surgical teams in more than 90 countries worldwide, either directly or through our network of trusted distributors. Our trusted brands include Beaver® (Knives and Blades), Visitec® (Cannulas), Malosa® (Single-Use Instruments), Vitreq® (Vitreoretinal Surgical Products) and PhysIOL® (Premium IOLs).

For further enquiries or to speak to a BVI representative, please email Andrew Dawson, Head of BVI Corporate Communications: [email protected]